Skincare products have been the flagship of Mary Kay Company and it has been recognized as a global leader in this segment. The company has carved its own niche in the market with decades of good service and quality maintenance and is one of the earliest companies to implement multi level marketing. Know more on the company and its product below.
Established in 1963, Mary Kay was named after its founder Mary Kay Ash. The company counts highly reputed organizations like Amway as its contemporaries thus making all the more reputable. It was also among the first to put in effect the multi level marketing strategy that almost every company worth its salt is following now. The multi level marketing involves an executive and his or her chains of down links who directly or indirectly add to his income. Each down link then brings more people into his chain and the down links then create more down links and this chain goes on increasing. This strategy brought hundreds of executives into the company and their combined effort catapulted the latter to success.
The organization was and still is a champion of women empowerment and feminist movement. This is not because it was spearheaded by women or found by a woman but because the reason behind its establishment was to provide the best quality products for women. It also battled discrimination against women in the professional sector to which the Mary Kay herself was a victim. Today the company is playing a vital role increasing the standards of women both socially as well as financially.
The company’s social obligation towards women and their reputation means that their products are in no way lacking in quality. You can shop Mary Kay products without having to worry about lower quality because each product is put through lengthy tests and procedures to ensure that they adhere to maintained standards. The panels of researchers in the company leave no stone unturned in maintaining optimal standards and also put their effort in increasing the effectiveness of the product. The company’s skincare segment has gained the most from the researches and now boasts of some of the best and most effective products. Among them the Miracle set Mary Kay products is one that is most popular with consumers and this isn’t without reason. The set targets the skin problems of women aged 30 or more and help reduces wrinkles and give the skin a fuller and glowing tone.
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